To†live we†need energy. Energy makes it†possible to†work, live and enjoy the world around†us. To†fill life with this energy, Myronivsky Hliboproduct works for consumers to†create the highest quality products.
Today the company releases its production under the following trade marks: Nasha Ryaba “Ő†and Nasha Ryaba Apetitna†“Ő (cooled chicken meat), Foie Gras†“Ő (delicacy goose liver), Certified Angus†“Ő (a†delicacy beef from the Aberdeen-Angus breed), Lehko†“Ő (organic convenience meat products).
Distribution of†Myronivsky Hliboproductís production is†focused on†direct sale. It†is†based on†direct distribution centers (subsidiaries) located in†Kyiv, Odesa, Donetsk, Kharkiv, Dnipropetrovsk, Cherkasy and in†Crimea.
Production delivery to†all retail points is†done in†specialized lorries by†the representatives of†the subsidiaries personally.
This approach is†due to†the companyís desire to†supervise not only their own manufacturing process, but the complete circuit starting from production delivery to†shops up†to†the level of†consumer service.
Two basic trade channels are used in†the sales policy: a†proprietary sales point network working under franchise conditions, and supermarkets. Today about 68% of†production is†distributed by†way of†proprietary sales point channels, and about 25% through supermarkets and shops.
In†addition, Myronivsky Hliboproduct supplies different enterprises of†the food industry, in†particular hotels, restaurants and cafes. This sales channel makes up†about 5% of†the total amount of†production, which is†about 70% of†the total amount of†beef (Certified Angus†TM) and 50% of†goose liver (Foie Gras†TM). Other production, which does not exceed 2%, is†sold to processors, wholesalers, etc.
Along with the aforementioned brands, Myronivsky Hliboproduct manufactures and distributes sausage products, fruit, sunflower oil and potatoes.