Brands

To live we need energy. Energy makes it possible to work, live and enjoy the world around us. To fill life with this energy, Myronivsky Hliboproduct works for consumers to create the highest quality products.

Today the company releases its production under the following trade marks: Nasha Ryaba ÒÌ and Nasha Ryaba Apetitna ÒÌ (cooled chicken meat), Foie Gras ÒÌ (delicacy goose liver), Certified Angus ÒÌ (a delicacy beef from the Aberdeen-Angus breed), Lehko ÒÌ (organic convenience meat products).

Distribution of Myronivsky Hliboproduct’s production is focused on direct sale. It is based on direct distribution centers (subsidiaries) located in Kyiv, Odesa, Donetsk, Kharkiv, Dnipropetrovsk, Cherkasy and in Crimea.

Production delivery to all retail points is done in specialized lorries by the representatives of the subsidiaries personally.

This approach is due to the company’s desire to supervise not only their own manufacturing process, but the complete circuit starting from production delivery to shops up to the level of consumer service.

Two basic trade channels are used in the sales policy: a proprietary sales point network working under franchise conditions, and supermarkets. Today about 68% of production is distributed by way of proprietary sales point channels, and about 25% through supermarkets and shops.

In addition, Myronivsky Hliboproduct supplies different enterprises of the food industry, in particular hotels, restaurants and cafes. This sales channel makes up about 5% of the total amount of production, which is about 70% of the total amount of beef (Certified Angus TM) and 50% of goose liver (Foie Gras TM). Other production, which does not exceed 2%, is sold to processors, wholesalers, etc.

Along with the aforementioned brands, Myronivsky Hliboproduct manufactures and distributes sausage products, fruit, sunflower oil and potatoes.